Step 2: State your behavior change goal

Setting a goal for your campaign is an important step in developing your vaccine communications campaign.

It helps clarify the problem that you want to address, how you want to solve it, and who you need to reach, engage and/or influence to do so.

✅ Make this goal as clear as possible.

✅ Include a timeframe and location and try to quantify the change you want to produce (with a number).

✅ A strong behavior change goals includes the what, who, where and how much.

Ex. To increase routine childhood vaccination by 10% among zero-dose children in Region X by the end of 2023.