✏️ Start a Communication Campaign

You’ve noticed that immunization coverage in your community is lower than it should be.

Maybe you want to change parents’ doubtful attitude towards the benefits of vaccines, or spread awareness that children should be vaccinated for a healthy start in life. You need a communications campaign – something that shifts people’s attitudes and encourages them to vaccinate.

A social behavior change communication campaign has 8 parts. Grab a pencil and paper, explore each campaign part below, and write down your ideas to develop your campaign!

Step 1: Understand your context

Step 2: State your behavior change goal

Step 3: Identify your audience

Step 4: Design your messaging strategy

Step 5: Develop (and test!) your messages and campaign

Step 6: Choose your tactics

Step 7: Plan for implementation (and launch your campaign!)

Step 8: Monitor your campaign progress and impact