4. Develop and carry out public messaging and community campaigns to fight stigma 📢

Working on informative public messages that do not perpetuate stigma is critical.

Creating opportunities for affected groups and cholera survivors who benefited from quality care during the response relates to the need to provide quality services in health facilities. Interacting with non-affected groups has proven to be a promising approach to reduce stigma, especially when combined with information-based interventions.

Sharing the positive experiences of care of cholera survivors and their families helps to reduce stigma.