1. Quickly assess what people know and don’t know about the disease; use reliable information shared by national authorities and trusted sources 🫶

Misinformation and myths are key contributors to stigma. At the outset of a response, it is vital to find out what people affected or potentially affected by an epidemic know and don’t know, what they believe and don’t believe, what they are hearing and not hearing, and what they are saying and not saying about the disease.